School Breakfast


What is breakfast after the bell?

When breakfast is served during the school day, just like lunch, student participation skyrockets. Breakfast after the bell is typically served during the first few minutes of the school day, usually in the classroom, although other methods can be effective. Serving breakfast before school is ineffective simply because most children have not yet arrived. Breakfast after the bell eliminates stigma and brings millions more into our schools to feed hungry students, maximizing our investment in public education.

New Jersey's School Breakfast Success Story

Districts across the state have proven that breakfast after the bell is do-able and results in more students starting their day with healthy nutrition, while districts reap millions more in federal dollars to feed hungry kids.


Strong leadership led to breakfast after the bell for many students.

Bound Brook

No more stomachs aches with breakfast after the bell.

Union City

Breakfast boosts lead to better meals for all students.

North Haledon

Breakfast after the bell has become part of the morning routine.


Newark was one of the first NJ districts to adopt breakfast after the bell.

Teachers Support BAB

See what NJ teachers have to say about breakfast in their classrooms.

The School Breakfast Toolkit


Find district-level data detailing breakfast participation and additional federal dollars that could be claimed.

Money for Meals

Find grants and other resources that can help you get your afterschool meals program up and running.

More Resources

Fact sheets, data, videos and links to organizations that can help you advocate for and implement school breakfast.

Advocate child nutrition program expansion

Help feed Kids in Your Own Backyard.

Learn how to convince school and local officials to create communities that nourish children.

We have all the tools you need to make the case that implementing and expanding child nutrition programs makes good sense for children, parents and the entire community.